SEO 101: The Anatomy of a Meta Description

You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in the head of the source code. The meta description’s whole purpose is to coherently describe the page and its goal.  While the meta description, unfortunately, […]

How to Use SEO to Write Eye-Catching Product Descriptions

Writing product descriptions is a routine part of online selling. A savvy store owner, however, knows that a carefully crafted description can be the difference between disinterest and a successful sale. Well-written product descriptions can drastically increase storefront traffic and sales. Moreover, when these are combined with smart search engine […]

Skills, Career Outlook & Tips For Success

An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and […]

How to Write SEO-Optimized Website Service Pages

SEO-optimized service pages are among the most high-value areas of a website. Your service pages can be a magnet for targeted traffic and lead to more conversions when you combine expert design and layout, quality content writing – and proven SEO optimization techniques. But just what must your website present […]